Responsibilities:

• Develop and implement marketing strategies to promote our products and increase brand awareness.
• Create engaging content for marketing materials, including product brochures, website content, social media posts, and email campaigns.
• Manage digital marketing channels, including website, social media, email marketing, and online advertising.
• Coordinate with external agencies and vendors to execute marketing campaigns and initiatives.
• Conduct market research and analyze customer insights to identify target audiences, trends, and the competitive landscape.
• Measure and analyze the performance of marketing campaigns, using key metrics and analytics tools to track ROI and effectiveness.
• Collaborate with sales and product teams to align marketing activities with business objectives and sales targets.
• Stay abreast of industry trends, emerging technologies, and best practices in marketing.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in marketing roles, preferably in the manufacturing or consumer goods industry.
• Strong writing, editing, and creative skills, with attention to detail.
• Proficiency in digital marketing tools and platforms, including CMS, email marketing software, and social media management tools.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Excellent project management and organizational skills.
• Ability to work collaboratively in a fast-paced environment.